Compare and prioritise product and design options based on how well they fit the line and how likely they are to perform.
Built for teams who need to narrow down product and design options without losing creative intent or commercial balance.
Teams often face too many product and design options and limited ways to compare them objectively. As a result, prioritisation relies on opinion, seniority, or late-stage trade-offs rather than structured evaluation.
Product and Design Ranking uses AI-supported evaluation to help teams compare options against line fit, balance, and performance signals. The goal is not to replace judgement, but to support clearer prioritisation while keeping creative and commercial control with the team.
Product and Design Ranking helps teams move from long option lists to focused line decisions. By evaluating how well each option fits the line and how likely it is to perform, teams can concentrate effort where it matters most.
The context of the line is defined, including category focus, price architecture, and design direction.
AI analysis evaluates each option against line fit, differentiation, and performance likelihood.
Options are ranked to highlight which designs best support the overall line and where trade-offs exist.
Product and Design Ranking gives teams practical abilities to compare and prioritise options without narrowing creativity. These capabilities help focus time, resources, and discussion on the ideas most likely to strengthen the line.
Understand how well each product or design option fits within the overall line structure, category balance, and price architecture.
Assess how likely each option is to perform based on historical patterns, consumer signals, and comparable products.
Compare multiple options clearly and consistently rather than reviewing designs in isolation.
Help designers focus energy on the most promising ideas while keeping space for creative interpretation.
Make prioritisation criteria visible and understandable so decisions feel fair, explainable, and aligned.
Product and Design Ranking helps teams focus effort where it matters most. By clarifying priorities early, teams reduce friction, protect creative intent, and improve confidence in final line decisions.
A growing collection of articles, newsletters, Threads, Wraps, product updates, and case studies — focused on how collections are planned, decisions are tested, and lines improve over time. Made for designers and merchandisers who want clear thinking, not noise.
