An intelligent assistant that understands the language of fashion and supports teams across roles, tasks, and decision-making moments.
Built for fashion teams who need fast, context-aware support across creative, commercial, and analytical work — without switching tools or workflows.
Fashion teams work across complex information — imagery, collections, trends, competitors, and consumer signals — but accessing insight often requires time-consuming analysis, specialist knowledge, or fragmented tools. As a result, questions go unanswered, decisions slow down, and context is lost between teams.
Aidrian leads a team of intelligent agents trained specifically for fashion. Instead of generic assistance, Aidrian understands fashion concepts, roles, and workflows, and can support both visual and written tasks — from exploration to validation — in real time.
Aidrian works alongside fashion teams as a contextual layer across the Enstyle platform. It understands what teams are working on, what role they are in, and what kind of output is needed — helping turn complex questions into clear, usable answers quickly.
Aidrian recognises the user’s role, task, and working context to frame the right type of response.
Insights are delivered in a form that fits the task — visual, written, or analytical — supporting faster decisions and clearer direction.
Aidrian supports exploration, analysis, and validation across the planning process, reducing manual effort and helping teams make better-informed decisions without losing context.
Work with agents trained to understand fashion language, aesthetics, silhouettes, materials, and market dynamics — not generic terminology.
Analyse runway imagery, collections, and assortments alongside written briefs, questions, and data without switching tools.
Get responses tailored to designers, merchandisers, buyers, or leadership, reflecting different priorities and decision needs.
Explore ideas, test assumptions, and validate decisions quickly — without waiting for separate analysis cycles.
Ask nuanced, multi-layered questions and receive structured, understandable answers grounded in real data and context.
Aidrian helps teams move faster without losing clarity. By keeping context intact and analysis accessible, teams reduce friction, make better-informed decisions, and collaborate more effectively across roles and seniority.
A growing collection of articles, newsletters, Threads, Wraps, product updates, and case studies — focused on how collections are planned, decisions are tested, and lines improve over time. Made for designers and merchandisers who want clear thinking, not noise.
